The Last Smoker reimagines one of the most iconic figures in advertising history as a symbol for change. Set in a world where cigarettes have lost their cool, the film reframes the cowboy as an out-of-place relic – until a blu e-cigarette, a daring escape, and a new kind of love help him reclaim his freedom.
We believe bold storytelling is the best way to drive brand meaning. And sometimes, that means putting a cowboy on a horse again – just not the way you’d expect.